URA is a new, pro-European green political party that emerged in 2015 as a response from free individuals to the difficult political and economic situation in Montenegro, desiring to finally see democratic change and Montenegro standing among modern European countries with high standards of living.

The initiative originated as a local social movement which, both institutionally and extra-institutionally, by participating in public debates and civil protests, pointed out the harmfulness of Belgrade's water projects in order to develop over the years into a relevant political actor who advocates in accordance with the needs of its inhabitants.